Partnering with Kroger to Drive Excellence Since 1989
For over three decades, we’ve remained dedicated to a single mission: advancing Kroger’s success through exceptional merchandising services, analytics, and execution. Our exclusive focus on Kroger allows us to deliver unmatched expertise and commitment across every project we undertake.
Dedicated partnership
We empower our clients with innovative retail solutions, steadfast support, and unmatched expertise. As a trusted partner, we are committed to delivering tangible and measurable growth that ensures enduring success. Our dedication to teamwork and continuous improvement is anchored by our culture that values and nurtures the diverse needs of our stakeholders, communities, and each other.
Industry-leading experience
Our expertise spans all aspects of grocery retail merchandising, including:
Product Development
Transforming ideas into market-ready products with speed, quality, and innovation.
Pricing & Promotion
Optimizing product placement and pricing to enhance profitability.
Planograms & Floorplans
Designing layouts that improve shopper flow and brand visibility.
Supply Chain Management
Streamlining procurement and logistics to reduce costs and maintain freshness.
Capital Project Management
Overseeing capital investments with strategic planning, budget transparency and compliance.
In-Store Execution
Aligning operations and marketing for a seamless customer experience.
Our on-site advantage
Our headquarters in Newport, Kentucky, is just minutes from Kroger’s General Office, enabling close collaboration, rapid response to changing needs, and seamless execution of merchandising strategies. We maintain active representation in 8 Kroger division offices to ensure consistent service delivery across 14 states.
Ownership culture
Since becoming 100% employee-owned in 2017, our team has been fully invested in PL Marketing’s success, leading to a culture of trust, innovation, and dedication. With over 2,000 employee-owners, we foster an environment where:
Hard work and innovation are recognized and rewarded
Long-term career growth is encouraged
Employees have a direct stake in our company’s success
Ready to learn more?
Connect with our team to discover how P.L. Marketing can support your career goals and be part of our employee-owned success story.
